Brands Are Like Boy Bands

Brands Are Like Boy Bands

I hate boy bands. I believe they’re manufactured garbage with no soul, no clear proposition they usually all sound and look the identical.

Nevertheless, within the brief time period they promote information however have they got a long run future? Typically no. Why? As a result of they’re so formulaic, they observe a set sample – that is why they’re so alike. Substitute one วงบอยแบนด์BTS and you’ve got one other boy band as an alternative. So why are they created? They’re created as a result of the report business doesn’t prefer to take dangers, as an alternative they’ve a close to scientific course of with the intention to be certain that they produce the right boy band. The bands are researched and created by shopper opinion e.g. ladies like a darkish haired boy, a impolite boy and so on. The issue is there isn’t a differentiation.

The unhappy factor is that our promoting business is following a really comparable path. Manufacturers are created by a close to scientific course of, advertisements are pre and publish examined – then no shopper needs to take any dangers, so the artistic concept is additional watered down. The result’s we now have ‘boy band manufacturers’ – manufacturers that do not need a particular voice, manufacturers which are simply counting on brief time period gross sales, manufacturers which are chameleons of one another.

Numerous us are doing the identical factor, we’re all in the identical house.

It’s time to escape and begin to assume in a different way as a result of we now have gone again to the times of producing, the place there have been no variations between manufacturers: the early days of Ford when ‘you’ll be able to have any automotive so long as it’s in black’. That is what we now have now finished with our manufacturers, they’re all the identical.

It’s time manufacturers obtained their voices again.

Be courageous.

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